The Search Has Already Happened
Before your prospect books a call, their AI assistant has already asked about you. It searched your website, pulled your LinkedIn, read your case studies — or found nothing worth citing. That gap between what you have published and what AI expects to find is where deals are lost before they start.
What AI Agents Actually Look For
LLMs don't read your homepage the way a human does. They scan for:
Specificity over claims
"We help companies grow" is invisible.
"$461M deal pipeline structured in 48 hours for a B2B SaaS founder" gets cited.
Numbers, outcomes, and named clients rank. Generic positioning gets averaged out. Each. And every. Time.
Information gain
AI already knows the industry average. It only surfaces content with a knowledge delta — original data, a contrarian take, a framework it hasn't seen before. If your content matches what every competitor publishes, it contributes nothing to the answer.
What to do…THIS WEEK
Audit what an AI agent actually finds when it searches your company name.
Ask Claude or ChatGPT: "What does [your company] do and who do they work with?"
The answer you get is the answer your buyers get. If it's vague, incomplete, or wrong — that's the problem we fix.